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I don't like to focus on the negative, however I do so now in order to offer a valuable insight into the majority of your market.

2/22/2017

21 Comments

 
Today, we look at simple basic web design and usability and the result of doing it wrong.
I understand that you make your money off of the number of page views you can record, the number of clicks, and even the number of ad impressions you serve, to name a few.
As a result of your over zealous focus on monetizing your site (otherwise known as GREED) you have abandoned one of the primary tenets of the internet - access to information.
I would love to be distracted from my work just long enough to see some of the greatest photo bombs of all time, but if I have to click more than five times to see five images, then I am no longer going to surf your site or support your sponsors. 
To be honest, I close the window if it takes me more than two clicks to see any content I was promised.
Just the way it goes.
What I would like is for everyone else to do the same. CLICK OFF
That's right, if you get pissed off because you clicked on something that said you were going to see 10 of the cutest puppies in the world and end up five minutes into a site and still haven't seen at least three cute puppies - CLOSE THE WINDOW
We get to vote on what's on the internet by clicking on, and clicking OFF.
I hope you get the message here.
Here are a few more things that get me to stop using your site, viewing your content, seeing your advertising, and even using your advertisers products and services:
  • a video that loads and plays before the page is fully loaded
  • a video or audio that loads and plays with no user control to shut it off or mute it
  • background audio 
  • any video or audio controls that have to be found by scrolling down to the bottom of a long page
  • a slide show that isn't a slide show but individual pages that load for each "slide"
  • the deliberate construction of page elements that create false clicks or make the user click something other than what the user intended
  • almost anything that an average user would consider lame, blatant greed, or crappy practice
So to recap - please exercise your power to change the internet through your behaviour. If you don't like something, CLICK OFF. If you really really don't like something - tell the advertisers on that page that you are so disappointed with your web experience on that site that you are considering not using their products because they were a part of that experience.
Make a change.
21 Comments

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    I'm famous. Just without all the fame, money, notoriety or recognition. 

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